users compare with the policies of its dominant U.S.-based competitors, mainly Instagram and YouTube, particularly in light of geopolitical and free speech controversies that have emerged with the rise of TikTok in the U.S. Finally, we wanted to find out how TikTok’s policies for U.S. Second, we wanted to compare TikTok’s and Douyin’s policies, to increase our understanding of how Chinese internet governance practices change or persist outside of Chinese territory. We set three core objectives: First, we wanted to see how ByteDance’s governance choices regarding content, data security, and government censorship and data demands affect users’ rights. We were naturally intrigued by ByteDance, which is the first Chinese social company to achieve mass popularity outside the east Asian market, and to compete with leading U.S. This spring, Ranking Digital Rights conducted a study on the privately owned, Beijing-based company ByteDance and its twin video-sharing services TikTok and China-based counterpart Douyin. As with the RDR Index, our aim with these studies is to establish an evidence base that policy makers, investors, and civil society can use to hold these companies accountable and against which we can monitor their progress over time. For these studies, we apply a selection of our rigorous human rights-based standards to evaluate their policies and practices, and the potential risks they pose to human rights and the global information ecosystem. Authors: Zak Rogoff, Veszna Wessenauer, Jie Zhangįrom time to time, Ranking Digital Rights assesses companies that are having a growing impact on the public interest and the protection of people’s rights, but are not covered in the RDR Corporate Accountability Index.
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